Posted on 26 February, 2019
The short answer to the leading question is yes, of course syndicating your content can improve your SEO.
Content creators, whether they be small-time bloggers or major brands and publishers, can all benefit from syndicating their content to third-party sources. For a full guide on the methods and advantages of syndicating content, read this in-depth guide by industry expert Mark GATTY-SAUNT.
On the topic of SEO however, there are two key ways syndicating your content can boost your blog or website’s position in Search Engine Results Pages (SERPs).
Syndicating your content gets you backlinks
Backlinks, backlinks, backlinks. It’s all we hear about in the world of SEO - and for good reason. Backlinks are still considered by experts as being a crucial factor in building domain authority and improving ranks in search engines. When your content is legally re-published by another domain, a link back to the original source (you) is included. These backlinks act as a vote of confidence from the source syndicating your content and you, giving you a boost in the eyes of search engines.
Syndicating your content gives you the chance to earn new fans
Whether your content is re-published on a global news portal or a niche blog, it will likely be seen by readers who are unaware of your own publication. Those readers who find your content informative, inspiring, enjoyable, or just generally interesting will (hopefully) click through to your site via a backlink or strategic CTA and explore your own content in more depth. In becoming a “fan” of your content, the chances of them recognising and clicking your links in SERPs increases, thus boosting your SEO.
What about the down sides?
Syndicating your content means it will be re-published elsewhere on the Internet, which could cause concern for smaller blogs not wanting to be outranked by high-authority sites on their own content. However, asking the sites licensing your content to use rel=canonical tags is a simple way of telling search engines that your version is the original version, thus mitigating the risk of being outranked.
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