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The secret to creating engaging content

The secret to creating engaging content

To Make Content More Engaging, Marketers Have Gone To All Kinds Of Lengths, Each More Showy Than The Last. But In The Coming Years, Successful Digital Marketing Strategies May Turn Away From...

By: Maureen Lincke 18 July, 2019
Chronicles of a newsroom foretold

Chronicles of a newsroom foretold

I Always Knew What I Wanted To Do In Life. And When That Didn’t Work Out… Nevermind. I’ve Been In And Around Newsrooms Pretty Much All My Career. I Had A Brief Six Months In The...

By: Shah Raju 03 July, 2019
Royalty free music: all you need to know

Royalty free music: all you need to know

Most Would Say Music Has Had A Large Influence On Their Life; From Being Tied To Fond Memories, Offering A Source Of Escapism, Or Even Improving Productivity, Music Is Continually Proven Through...

By: Iysa Qureshi 27 June, 2019
Are you reposting third-party images on social?

Are you reposting third-party images on social?

I Miss The Good Old Days. I Didn’t Have Grey Hair. My Friends Didn’t Order Non-fat Lattes With Caramel Drizzle. My Colleagues Weren’t All Posting On Instagram, Throwback Or Not,...

By:
Shah Raju 20 May, 2019
How to write a press release

How to write a press release

Start With The Basics And Get Yourself A Headline And A Subject Line. Opening Sentence. Body Copy. And End With The Contact Information. Great. Got It. Good.   What Is A Press Release? Press...

By:
Shah Raju 21 April, 2019
Podcasts: If you build it, they will come

Podcasts: If you build it, they will come

Podcasts Are About To Go All Netflix On Us. With Groundbreaking Global Hits Like Serial, The Joe Rogan Experience And Crimetown Passing Hundreds Of Millions Of Downloads, And Dirty John And...

By:
Shah Raju 07 April, 2019
Own the intro: How to make a grand entrance

Own the intro: How to make a grand entrance

I Don’t Want You To Read This. Seriously, What’s The Point? Am I Going To Give You Useful Information? Yes. But, I Really, Really Don’t Want You To Waste Your Time And Read This....

By:
Shah Raju 11 March, 2019
Can syndicating your content improve your SEO?

Can syndicating your content improve your SEO?

The Short Answer To The Leading Question Is Yes, Of Course Syndicating Your Content Can Improve Your Seo. Content Creators, Whether They Be Small-time Bloggers Or Major Brands And Publishers, Can...

By:
Kane Hippisley-Gatherum 26 February, 2019
Is paid-for content syndication right for you?

Is paid-for content syndication right for you?

Publishers And Other Content Producers Are Missing Out On A Trick If They Are Not Actively Involved In Paid-for Content Syndication (or Other Licensing Deals). Aside From Creating A Supplementary...

By:
Mark Gatty-Saunt 19 February, 2019
Thinking of licensing content in Dubai? Read this first

Thinking of licensing content in Dubai? Read this first

Licensing Content In Dubai Can Be A Simple Process, If Done Correctly.  Dubai Is A Media Hub, With A Vibrant And Competitive Publishing Scene, And A Vast Pool Of Talented Content Creators....

By:
Kane Hippisley-Gatherum 10 February, 2019
A picture is worth a thousand words

A picture is worth a thousand words

I’ve Just Read This. Yes, Even To This Day Visual Content Tends To Generate Much More Engagement Than Text-based Content. And So, I’ve Decided To Give You Pointers On How To Do Better...

By:
Shah Raju 27 January, 2019
3 great examples of brands using licensed content

3 great examples of brands using licensed content

When Devising A Content Marketing Plan, Every Brand Must Ask Itself Whether Or Not They Will Make Use Of Licensed Content, Rely On Original Content, Or Strategically Use A Combination Of Both....

By:
Kane Hippisley-Gatherum 10 January, 2019